Wellness Directory

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Samantha Clark 

Ethical Beauty Platform Founder


When Sam's mother was diagnosed with ovarian cancer in 2009, she became very interested in the negative effects of diet and lifestyle on our health. This led Sam to also look at  what we put on our bodies, not just what we put in them. 


Sam found it difficult to find a platform which showcased brands and products where transparency was key and which also cared about their carbon footprint, packaging and sustainability.  Sam knew these brands existed and she wanted people to be able to access them on one platform with ease. Sam's frustration led her to set up the ethical beauty platform, Lulu Orry.   Lulu Orry's mission is to source the best clean, ethical and sustainable beauty brands from around the world.